# Storing Value and Wealth

People need to be able to access [reliable, durable, and transparent means of storing and transferring value](https://wisdomtree.gitbook.io/wisdomtree-gold-token/why-are-we-doing-this/storing-value-and-wealth/limits-to-financial-services). The more options the better.&#x20;

With [choice ](https://wisdomtree.gitbook.io/wisdomtree-gold-token/why-are-we-doing-this/storing-value-and-wealth/more-choice-could-unlock-more-potential)people can accumulate wealth for themselves and wider prosperity for their families, and their communities. This is a self-reinforcing cycle. When someone’s wealth is secure, they can become more confident risk takers so they can invest seeking higher returns, more effectively save (particularly by mitigating inflation) and incur lower costs when paying for day-to-day purchases.&#x20;

As returns potentially compound, people have greater wealth that can be used to further improve their lives.  In seeking returns to generate greater wealth, it is also important to understand the risks. &#x20;

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